Catena Media is a rapidly growing online lead generator, historically focused on iGaming, but recently added a new vertical in the financial sector. Their vision is to be the world’s leading provider of value-creating online leads. Catena Media’s portfolio of websites includes AskGamblers, JohnSlots, BettingPro and Aktiendepot.com, with value created by the innovative and high-quality content. The business is run from Malta, with a main focus on regulated markets in the US, Europe, Japan and Australia. The group has successfully acquired several affiliate firms in recent years and has extensive experience integrating the acquired assets to maximize synergies and boost revenues.
As the underlying markets for online casino and sportsbook grow, so does demand for lead-generators and affiliates. With a solid balance sheet strengthened by a new bond refinancing, Catena Media has ample opportunity to keep expanding geographically and vertically through acquisitions, which is a large part of its growth strategy. As it has been active in the US market for a long time, Catena Media is now prepared to take on the world’s largest online gaming market.
Within the online gaming industry there is always a regulatory risk to consider, particularly as revenues are generated from operators. Regarding the industry as a whole, the company faces risk from increased competition. Competition is not only limited to the increasing amount of other lead-generation businesses but also from traditional media channels. The company also faces the risk of lower margins due to increased depreciation and amortization from M&A activities.