Hoylu offers software, entry tools and screens for creative coordination regardless of the physical position of the companions. The solutions connect analog and digital working methods and aim to ease collaboration. Hence, the products can include several different people with various competencies in the creativity process. Hoylu’s primary markets are Europe and the US, but the company also has some presence in Asia through retailers.
Hoylu operates in the rapidly growing market of digitalization within enterprises. By improving processes for how people present and create ideas, and coordinate, it is targeting a global market. Data shows there are 640,000+ companies with 50+ employees in Hoylu’s biggest markets. Hence, there is huge growth potential if Hoylu can gain share in this market. There is also potential for increased margins due to improved product mix, i.e. higher share of software. This could result in scalability for the company.
We see three risks for Hoylu: 1) Large customers with long sales cycles. Hence, it is usually an extensive process to commercialize to new customers. It could also be challenging for a small player targeting bigger companies. 2) Risk of competition. There is a risk that larger players, with more financial resources, will try to establish themselves in Hoylu’s niche. 3) Financial position until break-even. Hoylu may require additional capital injections in order to become cash flow positive.