Innovative in-store marketing

Motion Display

Motion Display operates in the fast-growing In-Store Marketing segment. This means marketing of a specific product inside a store, which is done either by the producer of the product, or by the store itself. The company offers its unique self-developed signs, which, through a flashing finesse, enhance the exposure of the products and thus makes them stand out. The displays are based on an extensive patent from electronic paper and the self-developed software. Motion Display’s biggest share of sales is generated from the US (85% 2017). The company has a well-known customer base, with clients such as Adidas, Bacardi and Scan.

Financials

MOTION DISPLAY

SEKm 2018 2019 2020
Sales 50 61 70
Sales growth (%) 71,3 21 15
EBITDA 11 12 N/A
EBITDA margin (%) 1,2 22,5 20
EBIT adj -2 8 9
EBIT adj margin (%) -8,4 16,6 15,1
Pretax profit 8 9 11
EPS rep 0,78 0,86 1,1
EPS growth (%) 399,5 10,1 28,3
EPS adj 0,78 0,86 1,1
DPS 0 0 0
EV/EBITDA (x) 8,8 7,4 5,4
EV/EBIT adj (x) 12 9,8 6,7
P/E (x) 11,8 10,7 8,4
P/E adj (x) 11,8 10,7 8,4
EV/sales (x) 2 1,5 1,1
FCF yield (%) 0,1 10,6 11,5
Dividend yield (%) 0 0 0
Net IB debt/EBITDA 0,4 -0,5 -1,2

Main shareholders

Motion Display

Main shareholders Share capital % Voting shares % Verified
Erik Danielsson 16.8 % 16.8 % 31 Dec 2018
Nordea Liv & Pension 15.9 % 15.9 % 31 Dec 2018
Fredrik Danielsson 8.1 % 8.1 % 31 Dec 2018
Anders Lundmark 8.1 % 8.1 % 31 Dec 2018
Magnus Lundberg 5.3 % 5.3 % 31 Dec 2018
Avanza Pension 4.4 % 4.4 % 31 Dec 2018
Kjell och Michael Pettersson Fastigheter AB 4.0 % 4.0 % 31 Dec 2018
Emje I Uppsala AB 3.4 % 3.4 % 31 Dec 2018
Nordnet Pensionsförsäkring 1.8 % 1.8 % 31 Dec 2018
Anna Engholm 1.8 % 1.8 % 31 Dec 2018
Source: Holdings by Modular Finance AB

Insider list

Motion Display

Name
Christian Strömlid
Per Hjortblad
Erik Danielsson
Christian Strömlid
Anna Engholm
Erik Danielsson Förvaltning AB
Erik Danielsson Förvaltning AB
Erik Danielsson Förvaltning AB
Erik Danielsson Förvaltning AB
Erik Danielsson Förvaltning AB
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