Innovative in-store marketing

Motion Display

Motion Display operates in the fast-growing In-Store Marketing segment. This means marketing of a specific product inside a store, which is done either by the producer of the product, or by the store itself. The company offers its unique self-developed signs, which, through a flashing finesse, enhance the exposure of the products and thus makes them stand out. The displays are based on an extensive patent from electronic paper and the self-developed software. Motion Display’s biggest share of sales is generated from the US (85% 2017). The company has a well-known customer base, with clients such as Adidas, Bacardi and Scan.

Financials

MOTION DISPLAY

SEKm 2017 2018 2019
Sales 29 52 65
Sales growth (%) -5,9 76,7 24
EBITDA 0 12 15
EBITDA margin (%) 1,2 22,2 22,7
EBIT adj -2 9 12
EBIT adj margin (%) -8,4 16,6 18,2
Pretax profit -3 8 12
EPS rep -0,26 0,81 1,11
EPS growth (%) -2757,8 408,7 37,5
EPS adj -0,26 0,81 1,11
DPS 0 0 0
EV/EBITDA (x) 244,6 10 7,1
EV/EBIT adj (x) -35,9 13,5 8,9
P/E (x) -31,3 13,6 9,9
P/E adj (x) -31,3 13,6 9,9
EV/sales (x) 3 2,2 1,6
FCF yield (%) -3,2 1,2 10,5
Dividend yield (%) 0 0 0
Net IB debt/EBITDA 11,9 0,2 -0,7

Main shareholders

Motion Display

Main shareholders Share capital % Voting shares %
Erik Danielsson 16.8 % 16.8 %
Nordea Liv & Pension 15.9 % 15.9 %
Fredrik Danielsson 8.2 % 8.2 %
Anders Lundmark 8.1 % 8.1 %
Magnus Lundberg 5.3 % 5.3 %
Avanza Pension 4.8 % 4.8 %
Kjell och Michael Pettersson Fastigheter AB 4.0 % 4.0 %
Emje I Uppsala AB 3.4 % 3.4 %
Nordnet Pensionsförsäkring 1.9 % 1.9 %
Anna Engholm 1.8 % 1.8 %