Motion Display operates in the fast-growing In-Store Marketing segment. This means marketing of a specific product inside a store, which is done either by the producer of the product, or by the store itself. The company offers its unique self-developed signs, which, through a flashing finesse, enhance the exposure of the products and thus makes them stand out. The displays are based on an extensive patent from electronic paper and the self-developed software. Motion Display’s biggest share of sales is generated from the US (85% 2017). The company has a well-known customer base, with clients such as Adidas, Bacardi and Scan.
Motion Display has recently taken the step from being a developing company to a fully commercialising company. Its unique technology has started to gain ground and sales have increased. This has resulted in several well-known reference customers, which can be used as the company attempts to take share in the enormous advertising business. The company currently generates most of its revenues from the US, but there is an opportunity to expand its offering to other markets in the future.
The main risks for Motion Display are: 1) It is a small company with limited resources, which can sometimes make it hard to gain ground at bigger enterprises. In addition, there is a risk of competition from larger players. 2) Volatile sales as the timing of individual larger orders can be irregular, which often has a big impact on sales q-o-q. 3) Due to its size, Motion Display is highly dependent on a small number of people.