Founded in 2009, Safeture is a leading international company offering risk management solutions and support for corporations and their travelling employees. The company’s Safeture platform seeks to keep business travellers safe by making real-time information on security threats and natural disasters available. The products are offered through a cloud-based SaaS model that uses a patented geo-positioning technology to keep track of users even when in flight.
Safeture has created a solid base on which to build and capitalise on the burgeoning market for Travel Risk Management software solutions. The technology behind the Safeture Enterprise platform has been refined over many years, and is now a leader in the market. The Board of Directors was strengthened at the start of ’19 by the addition of three new members with experience from international IT, software and financial corporations. Lastly, additional funding was secured in late 2018 through new majority shareholder Greg Dingizian. Safeture now aims to expand its sales force and marketing team in order to grow rapidly.
Given that the market for TRM solutions is still relatively young, and market penetration is low, there is a risk that the demand for TRM solutions will grow slower than expected. This in turn would affect Safeture’s growth. Additionally, there is a risk that a large corporation with stronger financials will develop a TRM solution and take a large part of the market.