Avensia is an IT company, operating in the e-commerce niche. The primary focus is to help its customers increase sales within all channels available, i.e. Omni channels. Avensia mainly generates income through consultancy, but in addition the company commercializes products. The main product is the self-developed e-commerce system Storefront, which is a link between the ERP system Microsoft Dynamics and e-commerce platform Episerver. Avensia’s customer base comprises both B2B and B2C customers (approx. 50% each) in the Nordics as well as globally.
The main opportunities for Avensia are 1) increasing investments in e-commerce due to digitalization, which will drive implementation of websites etc, 2) higher than anticipated penetration of the product Storefront, mainly internationally, and 3) continued demand of consultancies for strategical guidance within the e-commerce segment.
We see three risks for Avensia: 1) The high market growth within e-commerce might draw competition, which will put pressure on prices. Hence, both margins and revenue growth could decrease. 2) Avensia generates a big portion of its revenues through a high customer concentration, with the two biggest customers accounting for 27% of 2017 revenues. 3) Lately Avensia has invested significantly in new personnel. There is a risk that these new recruitments may not perform as well as anticipated.