BTS offers client-tailored programmes and products to turn strategy into action for the largest companies in the world. BTS takes over when management consultants have told companies what to do, and operates in a global market. Financial targets include: 1) 20% sales growth, primarily organic, 2) a 15% EBITA margin, and 3) an equity ratio that does not fall below 50% over an extended period.
BTS operates in a global, growing and fragmented market, meaning that it has ample room for growth over a long period of time. The pace of change for large enterprises requires strategic shifts. The implementation of new strategies is thus crucial, and this is what BTS offers. The company is a leader in offering strategy implementation services and products, while only capturing less than 1% of the global market. The market for strategy implementation is expected to grow 4-5% over time.
Macro factors affect global activity for management consulting services, and therefore also strategy implementation. Volatile markets and recessions make companies less active in terms of transformation, which could affect BTS negatively. The company is also dependent on its employees, meaning that brand value and company culture are crucial.