Scribona reinforces its management - and signs agreement with
First-class distribution and logistics are increasingly important in the
growing market for IT products. This trend has been intensified by the
rapid emergence of new products and the changed buying patterns created by
e-commerce. The customers - regardless of whether they are major
corporations, resellers or end-users - expect to receive the right product
at the right time and the right place.
Exclusive agreement with Bredbandsbolaget
Scribona has signed an agreement with Bredbandsbolaget granting exclusive
responsibility for logistics, e-commerce systems, payment and stock-
handling in Bredbandsbolaget's new venture in sales of computers and other
IT-related broadband products.
Bredbandsbolaget's goal is to offer its subscribers a selection of
products that provide a broadband experience beyond the ordinary through
"The Broadband Shop". The products sold via "The Broadband Shop" are
attractively priced so that as many households as possible can take the
opportunity to use the full range of broadband services. All products will
be sold over Bredbandsbolaget´s portal, which is linked directly to
"Scribona is a driving force in a changing market. The agreement with
Bredbandsbolaget, the latest in a series of strategic alliances, is proof
that what we have something attractive to offer the market. The agreement
gives us significant business potential", says Lennart Svantesson,
President of Scribona.
Three key factors: logistics, e-commerce systems and product know-how
Scribona's business development is based on three critical factors for
sustained success in sales of IT products. These factors are well-
functioning logistics and distribution systems, real expertise in e-
commerce and extensive knowledge about the products, combined with a
thorough awareness of the end-users' needs.
For many years Scribona has had an excellent logistics system and highly
effective distribution to over 6,000 Nordic customers, with annual sales
of more than SEK 8 million in 1999.
E-commerce is an important part of Scribona's strategy, and today online
orders account for more than 30 percent of the Group's turnover. Through
the Internet consultant Proventum - an associated company in which
Scribona controls 49.5 percent of the shares - Scribona also has
considerable experience in development of e-commerce systems.
Scribona possesses extensive knowledge about IT products, from simple PC
accessories to advanced servers and systems, among other things through
value added distribution of IT infrastructure and the Group's sales agency
and brand management operations.
Through Scribona Distribution, the Group has an explicit strategy to offer
effective volume distribution of IT products, and has long been among the
Nordic leaders in this area. Earlier this year, Scribona entered a
strategic alliance with Alfaskop that gives Scribona responsibility for
distribution directly to end-users. The agreement is worth over SEK 1
billion in annual sales.
In order to exploit the potential of a fast-growing and changing market,
Scribona has reinforced both its operating and strategic management. Two
new management forums have been created - an operating management team and
a group management team. The group management team's main responsibility
is the Scribona Group's strategic development and repositioning.
The new members of Scribona's group management are:
Anders Bley, 41, is responsible for business development and information
and has been appointed as the new Executive Vice President of Scribona AB.
Anders was formerly President of Toshiba PC, whose impressive sales growth
over the past five years has established the company as a leading supplier
of mobile computing solutions.
Tom Ekevall Larsen, 38, has been responsible for IT operations since the
beginning of 2000 and was previously head of Scribona Distribution in
As earlier, the group management team is made up of Lennart Svantesson,
who took over as President & CEO in May 2000, Lars Palm, Executive Vice
President and head of Scribona Distribution and Scribona Solutions, and
Lennart Bernard, Executive Vice President and CFO. Lennart Bernard will
leave the Group this autumn for a similar position in another Swedish
Facts about Scribona AB
Scribona is the leading Nordic player in the market for IT products,
offering the customers cutting-edge product expertise, the industry's
leading e-commerce systems, optimized product availability and a wide
range of complementary services. Scribona's operations are organized in
three business areas:
* Scribona Solutions - value added distribution of IT infrastructure
* Scribona Distribution - effective volume distribution of IT products
* Scribona Brand Alliance - exclusive agency for leading brands
For additional information, please contact:
Lennart Svantesson, President and CEO, tel: +46-8-734 35 76,
Lars Palm, Executive Vice President, tel: +46-8-734 37 10, e-mail:
Anders Bley, Executive Vice President, tel: +46-8-734 35 55,
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