HANZA Holding AB (publ), a marketing strategist listed on Nasdaq Stockholm, is dividing its Central European manufacturing cluster into two units to increase focus on the German market. In parallell with this, the company is decentralizing certain group functions.
The German operations with a separate production facility will focus on customers in the so-called DACH area (Germany, Austria and Switzerland) and carry on the introduction of the company's unique advisory services in this market.
The factories in Poland and the Czech Republic will make up HANZA's cluster Central Europe, where customers from both the Nordic and DACH region will be offered complete manufacturing, according to HANZA's concept.
Willibald Berger, who currently manages all production units in the region, will continue as head of HANZA Germany. Pawel Filarowksi, former country manager of HANZA Poland, will lead the new Central European cluster. Following the split, HANZA will have six clusters: Sweden, Finland, Germany, the Baltic region, Central Europe and China. The division will be effective as of April 1, 2020, with no appreciable costs for the group.
As part of the reorganization, the group functions Global Strategic Sourcing and Strategic HR will be decentralized and transferred to HANZA's manufacturing cluster. The sales function, recently strengthened through recruitment on cluster level, will also be redesigned and transferred to the respective clusters. Following this change, which is expected to be implemented during the second quarter of 2020, HANZA's group management team will consist of Erik Stenfors, CEO; Lars Åkerblom, CFO and Andreas Nordin, COO.
"Separating Germany into its own cluster allows us to better address local customers and expand our consulting services, while at the same time gaining an independent and powerful manufacturing cluster in Central Europe," says Erik Stenfors, CEO of HANZA. "Simultaneously transferring the responsibility and authority for certain group functions, shows the confidence and trust we have in our local HANZA units."
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